My.com hires new marketing director from Game Insight

Alexandra Pestretsova, former VP of marketing at Russian mobile game developer Game Insight joined Mail.ru European office as director of marketing. Mail.ru operates as My.com outside Russia.

Rumor has it after several years of unsuccessful experiments with B-class games on international markets, Mail.ru decided to go only for high budget free-to-play titles, namely World of Speed, Skyforge, Ground War: Tanks and one unannounced game from Obsidian Entertainment.

Obsidian Entertainment also helps Mail.ru internal team (called “Allods Team”) with Skyforge’s single-player.